16 August 2022 . Northern Ireland

BTS : Welcome to v5

BY Adam McPeake

We started this brand twelve years ago, for us that's hard to comprehend; because it feels like such a short time ago. But, over the past decade and a bit we've not only evolved as a brand, but as people too. And that process of growing up as reflected massively on ILB Drivers Club. You can see that through all the content we produce but also through the products we create.

Today marks two big steps in that evolution as we launch ilbdriversclub.com version five. To you guys, this is a new shiny website, it's a bit easier to use, and will allow us to become more customer focused which is something we'd wanted to do for a long time. But it's also a combination of efforts over the past few years - as we set the direction for the brand for years to come, this new website is a vital part in that process and we couldn't be more excited.

Today also marks the launch of our new winter collection "Drivers Club", this is a big step as we venture further into the field of streetwear, creating products we love to wear everyday and hope you will as well. This collection brings together our interests of film photography & videography into a new exciting new range which is our biggest collection yet.

For now, enjoy the new collection and website - and let us know if you see any little bugs throughout.

PS. If you're wondering where the articles are, we haven't quite finished converting those yet - but they'll be coming back shortly.